Ajoyo
Ajoyo Home is a newly established lifestyle brand aiming to be known for their high-quality sustainable products and exceptional service at an affordable price point. While their products are sustainable and organic, they are in need of branding in order to reflect that. With this branding project, I need to design the new visual identity with a more modern and minimal aesthetic, while staying true to the brand’s desired reputation for sustainability.
PROJECT TYPE✴ Brand Design
OBJECTIVEThe objective of the brand identity design for Ajoyo Home is to create a modern and minimal visual identity that effectively communicates their commitment to high-quality sustainable products and exceptional service at an affordable price point. This new identity should emphasize Ajoyo Home's core values of sustainability, affordability, and quality, appealing to a contemporary audience through clean design elements, natural color palettes, eco-friendly packaging, and a cohesive digital presence.
